Google Promotes AI Mode on Homepage Amid Search Battle with ChatGPT
Google has replaced its traditional homepage Doodle with a promotional push for 'AI Mode,' a strategic pivot underscoring its urgency to counter AI-driven search rivals. The feature, powered by the Gemini model, delivers context-aware responses to complex queries via text, voice, or image inputs—a direct challenge to ChatGPT's surging influence.
The homepage overhaul signals Google's defensive play as OpenAI's chatbot hits 1 billion daily searches. Publishers already report traffic declines, reflecting broader shifts in how users discover information. By leveraging its prime digital real estate, Google underscores AI Mode's role in redefining search supremacy.